Improvising!

As a photographer, sometimes we will get hired to do a shoot 1 or 2 days before the shoot. Sometimes we even come on set, and we don't know what the model(s) look like or where the location will be. This is something that happens occasionally, and you have to be ready for it! 

When this situation comes, remember all the techniques you already know, and try to apply the technique that compliments the designer's designs, the location, model and vibe. Make sure you show the designer the photos you take, to make sure they are happy with the style and you know that you are on the right direction. 

I find it weird how some photographers don't ever show the model or client the photos they are taking. I think it's very important to show the model how they are doing, giving them peeks of the angle you are shooting them in. Showing the client how the products are shooting, is VERY important, because you may think you are doing a great creative shoot, but if it's not complimenting the products you are trying to sell, then you are not shooting for the client. 

This shoot that I did in New York, with designer Estee Mila Jewelry, was curated through MITH Magazine, and I had little knowledge of the direction I had to do for the shoot. I was booked 2 days before the shoot. I wasn't given any mood board or reference image, so when I got on set, I had to feel out the vibe and talk to the designer about what she likes. She was adamant about how she liked the blur background and how she wanted it very focus on the face and designs. Shooting in Central park also helped me shoot more towards a softer lighter style. It ended up being a GREAT shoot and most importantly, the designer was extremely happy with the final photos! 

GET AWAY FT. NATALIE BORAS

I know I haven't been posting on my blog in a while, but all that's about to change! I want to be able to share with my thoughts, inspirations, and latest works with you guys. I'd also love to hear your thoughts as well, so don't ever hesitate to comment or email me! 

Here I go! 

This video is a fashion video that I directed as a passion project. Directing to me is more of a new hobby that I want to get better at, but not try to sell myself as a director.... yet. I want to be able to film projects that I'm interested and believe in. I want to find my aesthetic and style as a director, before really calling myself a director.

I love this video because I feel like it's a great start for me to start seeing my style. I really like the free spirit expression with soft movements. AND of course, I love Natalie as the talent for this video, it was a perfect role for her! 

Directed by Emilynn Rose , Videographer: Dylan Perlot, Talent: Natalie Boras, MUA: Francie Tomalonis, Hairstylist: Seto McCoy, Stylist: Jourdan Kadrow

Chintown Mischiefs

My spread for Nude Magazine is now out! This spread was very special to me because I got to write about my experience as a female photographer in the industry and how I love working with other strong and hardworking women in my team. This shoot Chinatown Mischiefs was an all women team and we killed it! Read more about it on Nude Magazine! 

Rock N Roll Barbie

Video by Jill Taymany

TEAM CREDITS:

Photographer and Creative Director: Emilynn Rose

Model: Hanna Beth

Makeup Artist: Jasmine Selena

Hairstylist: Preston Wada

Stylist: Madison Dixon

Leather Jacket Designer: Christian Benner 

New York City... Please go easy

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I am finally back in LA and ready to get back to work! The New York grind, got me back on my hustle. The fast pace environment that won't let you "chill" or "slow down" carries you on the wave of excitement and determination. 

This trip was my 2nd time working in New York and the last time was NOTHING like this time. This time, I traveled by myself and stayed with an amazing designer friend, Olivia Anthony. She lived out in Flatbush, Brooklyn... so yeah, all the way in Brooklyn. I was in town for 7 days and each day I left her place at 10am to make it in time to all my meetings and shoots, then coming back at almost 12am-2am every night. 

My first day there, I had set up a meeting with New York management which went great and settled up a couple test shoots with them while I was in town. Then, right after I had a shoot with The Know it Alls, an online magazine. I got to work with a talented team on this shoot and gained wonderful friendships off it. The energy we had on set went through the whole shoot. I guess I didn't know this about New York, but it rains randomly... then stops! So this pretty much went throughout the shoot. It would drizzle, then stop after 15 minutes, then it rained a little harder, then stopped again after 15 minutes, then so on. The clouds were perfect during this time, however, it was like the perfect soft box over the sun. 

My second day there went great at first... I had a meeting with Wilhelmina models and this meeting went so great. They critiqued my book and offered to direct a test shoot with one of their models, which was good for me, since I know that my style doesn't cater yet to the New York perspective. I realized at this moment that I had to be open to suggestion and accept help so that I can expand my knowledge and experience in this industry. I don't know everything about fashion photography, yet, but if someone is willing to show me the way, then why not take the opportunity! After this great meeting, I was so ready for my 2nd shoot of the trip, but unfortunately had to be cancelled, due to agency problems. It was a bit frustrating, but sometimes that's just how the world works, and you have to keep moving forward. 

The third day there my shoot started at 8am, which luckily, thanks to Allie, who was the hairstylist for this shoot, let me stay over so that I didn't have to take the metro all the way from Brooklyn in the early morning. This shoot went so great, I got to work with 2 talented models from New York Models, Chad McGilbert and Eva Bus and I also met a really cool aspiring photographer, Casa Nova. I got really excited during this shoot, because I got to challenge my photography skills. I had my external flash that I used to bounce lighting off the walls, and I used my flash to create a dreamy styled lighting with hues of magenta and cyan. I CAN'T WAIT TO RELEASE THIS SET! Later on that day, me and Francie, my wonderful friend and makeup artist, met up with our Pretty Attitude team to watch the release of the commercial that I got to direct and produce and Francie got to do makeup for at the Madison Square Garden. (Read my last post for more of the story) This was a wonderful time with my Pretty Attitude ladies! 

My fourth day there, was a little bit more relaxed, I got to have brunch with my babe Olivia Anthony then head out to the Wilhelmina shoot, where I got to meet dancer and model Mariah. Even though she was only 16, she was very mature for her age and perfect for the fashion industry! At first I could tell she was a bit shy, but moments later she just started giving me poses left and right!

The fifth day in town was the toughest! I was on the subway, on my way to a shoot, then out of nowhere my phone DIES! I don't mean the battery died, I mean it just shut down on me. I was so stressed out because I'm not the kind of person who cancels on a shoot or doesn't answer my phone, so I was just hoping the whole time that the model wasn't just going to wait for me the whole time. I decided that I had to just wave down a taxi and grab my iPad all the way back in Brooklyn... this was such a mission... because then, I had to uber it back to manhattan. Luckily I got to reschedule that shoot before I left New York. Luckily, was able to still make it on time for my next shoot with blogger and fashion editor for Nakid Magazine, Rachel Lynch. Shooting with her made me feel so much better. Her outfits were amazing and her personality is very genuine and kind. After the shoot, I decided to head out to get my phone fixed at the Apple store, which took 4 hours... but I atlas got a brand new phone for free! God was by my side. I don't know what I would've done without a phone in New York! 

Coming close to the end of my trip, on the sixth day, I started it off very slow and excited. I had a couple meetings one with Kate Ryan, talent agency and House of Madam Showroom. Both meetings went so great, and I can't wait to see them again when I go back in September. Later that night, I got to shoot with artist/producer X.A.B. Where we got to rent out a studio, which was great for me because it meant... LESS WALKING IN THE HEAT! It was such a great night shoot where I got to create a story and mood to the photos. 

Last day in town, 3 shoots in one day. First one was the rescheduled shoot when I broke my phone, that went well and got to use clothes from the PR Showroom I work closely with here in LA, Dietch PR. Then I got to shoot an aspiring model, Lauren where we walked around Soho and got some portfolio shots. Lastly, a fun quick shoot with Olivia Anthony's designs! After that shoot we all went out and grabbed a drink and met up with Alex. A wonderful way to end an exciting trip! 

If you want something in life, you have to go get it! You can't stay idle and hope that your dreams will come to you. It takes a lot of hard work and determination, but the gratification that comes from your own hard work, is the best feeling that you can possibly have. 

"YOU ARE THE CREATION OF YOUR OWN SUCCESS" - Emilynn Rose

PRETTY ATTITUDE #ROCKYOURLIFE!

I am proud to share with you all that the commercial I directed and produced for Pretty Attitude is now released! This Friday, July 15, Pretty Attitude released their commercial which aired in the Madison Square Garden during the pre-show of 5 Seconds of Summer. It aired 6 times through out the pre-show in front of 2,000 people. Which I so happy to watch with the Pretty Attitude Team! 

 

Who are Pretty Attitude and how are they rising to the top, through their online boutique store? Here's an interview questionnaire that I did with them and rockin' responses: 

 

1. Who are the wonderful creators of Pretty Attitude, and tell us a little about yourselves?

Hi, we're Marina and Christine, founders of Pretty Attitude. We have been best friends since high-school. After studying Media Management and Marketing in Cologne, we moved from Germany to the States in 2008 where we worked in the music industry for a couple of years. We’ve always had the dream to one day run our own business. In 2011 we started Pretty Attitude as a side project with three (!) items that we sold online. 
About six month later business took off and the company has been constantly growing ever since. We have every since assembled an amazing team who support us in elevating a business that we love to work for every single day.

2. What sparked the creation of Pretty Attitude?

We were working in the music business when we started Pretty Attitude as a side project. Initially we didn't
plan on entering the fashion industry . We've never worked in fashion before but the love for unique pieces has always been a passion of ours. We were intrigued by original and unique Rock'n'Roll styles, so we started the brand from scratch with only three pieces that we sold online. After a year Pretty Attitude grew so big that it was just impossible to keep our day jobs and the fashion business running at the same time. So we've made the decision to quit our jobs and it's been a wild ride every since.

3. One really cool thing about your store is that you have a black and white label, what inspired this concept?

We decided to offer two labels to provide our customers with an unique concept and shopping experience. Our Black Label collection offers the perfect Rock'n'Roll essentials for a night out of town, while our White Label collection not only has a full line of festival styles but also provides all the right pieces for days full of road-trips and adventures.

4. How would you describe Pretty Attitude's style?

Pretty Attitude is rebellious, Rock'n'Roll and fashion forward sense of style.

5. What is your ultimate goal for Pretty Attitude and where do you see your store in 5 years?

Last winter we launched an online store in Europe with warehouses in the UK, Germany and France. We plan to expand our brand on the international market within the next couple of years. We've a lot of customers in Europe, but also in South America and Australia.

6. What inspires the designs created for Pretty Attitude? 

It's very important for us to offer pieces that are unique. We get inspiration from anywhere and everywhere, mostly travel, music, photography fashion trends from the present and the past. Our customers are very creative, adventurous with an intriguing sense of style. We want to offer them a platform where they can get inspired, experience new trends, and find extraordinary pieces that can't be found elsewhere.

7. Pretty Attitude isn't just about having a "Pretty Attitude" you're also big on saving the animals. What are your views on animal cruelty? 

Every year, thousands of animals are killed for the clothing industry. We've always taken a strong stand on animal welfare. 
We set our brand's policy to only use responsible materials for our designs, and never work with real fur or leather. We're spending a long time sourcing our materials and are grateful to have found great fabrications of vegan leather and faux fur.

8. What advice would you give anyone who wants to start their own designs or clothing store?

Be genuine, never give up on your dream and most importantly work hard and dedicate yourself to the business 100%.

9. Which music artists or bands makes you rock and roll?!

When it comes to music we love the old school Rock'n'Roll. Lots of classic rock, like Guns'n'Roses, Aerosmith, Iron Maiden, or the Rollings Stones.

10. Being from Europe, what are some places you would suggest to go visit?

Being from Germany one of the coolest cities to visit there is Cologne. We try to go there at least once a year to have a beach party at the Rhine with our friends. There are so many beautiful places in Europe. I think our favorite cities are Venice in Italy and Dublin in Ireland. Two years ago we had a stop over flight in Iceland where we spent a day. It was amazing.

What a successful show with the Pretty Attitude Gals!!!  #ROCKYOURLIFE

What a successful show with the Pretty Attitude Gals!!! 

#ROCKYOURLIFE

 

 

Jamie Foxx for Jack Manson Collection

JAMIE FOXX BABY! 

It was such an honor for me to have shot Jamie Foxx for designer, Jack Manson. Jack is a wonderful client of mine, and couldn't thank him enough for this opportunity. 

When I walked in to Jamie Foxx's house I had to keep telling myself "Be yourself Emilynn" and that's exactly what I did. Don't get me wrong, I was so excited to be inside of his house, I mean it was Jamie Foxx for God's sake! However, I knew that to be able to execute this shoot properly, I had to make sure that I didn't get nervous. 

Shooting with him was not as nerve wrecking as I thought it would be. He was so down to Earth, and was very welcoming to having us photograph him in his home. When it was time to shoot, he hoped in front of the camera so ready to go and nailed each one of his poses. I was so amazed to see someone, so comfortable in front of the camera, he even had his poses ready! 

Model Feature: Roxy Lynn

I've shot with Roxy 3 times in the 2 years that I've known her. Every time I shoot with her she has this spark of energy! We laugh and joke around the whole time while taking amazing shots. When she models I can tell she really gets into it by the way she moves and how she understands her angles. 

I decided to do a feature for her on my blog because she is such an inspiration to me as an artist and I wanted to share her with all of you. Read about her and her modeling career in the questionnaire that I had her answer!

Photographer: Emilynn Rose l MUA: Kylee K. l Model: Roxy Lynn

Photographer: Emilynn Rose l MUA: Kylee K. l Model: Roxy Lynn

  1. Describe yourself in one word? Outgoing Weirdo
  2. How did you get started in your modeling career? I started when I was 18 I signed myself up online then went in for my first casting call and got signed that same day.  
  3. Who is your role model? Chanel Iman, Kate Moss, Naomi campbell
  4. What are your hobbies?  I love creating art rather it's painting or creating dope images with my IPhone or my Polaroid camera. 
  5. What are your favorite stores or brands to shop at? I really don't have a favorite store I go wherever the best deals are lol if I had to choose it would be Zara or top shop but thrifting is the most fun. 
  6. What is the best gig you have done? When I walked in LAFW so much fun !
  7. What is the worst gig you have done? I haven't really had a bad gig yet I have fun pretty much at every gig I have.
  8. What advice would you give to aspiring models?  Honestly to just have fun and be yourself
  9. What is the most important quality to have while working in this industry?  It's very important to be able to get along with very different personalities because you'll meet new people everyday so having a good mouth piece and being a social butterfly really will help you also Patience because everyone works at the own pace my best advice to anyone in the industry is to honestly just have fun with everything if you love what you do it won't feel like work. 
  10. What is your ultimate goal as a model? To travel as much as I can get signed in different countries and work for Victoria secret.  

Behind The Scenes: Lost in Love

What a great way to start the year off with a photo shoot full of adventure and awesome people! When there is great energy on set, I always already know that the photos will come out amazing. Which they did, so stay tuned for the final photos!

Before any shoot I always make sure to put my all into it. For this shoot specifically I wanted to let my creativity loose. I sent out mood boards to the models and designers to get them on board with me. Once everyone confirmed that they were in, I started the process of location scouting, and putting the inspirations together. 

Since I was also doing the styling, I wanted to make sure we were ready before the photo shoot, so I went to the each of the models house and put together the looks and got them fitted. I just knew I didn't want to worry about anything missing the day of the shoot, since I was going to be more focused that day on shooting and making sure everything was running smoothly. 

The day of the photo shoot, we all got up early, met up at my house and then all rode out to the location. William was amazingly kind enough to make sure we all got our caffeine to get us through the day, so we hit up a Starbucks and got on the road. Luckily for us we were shooting on a Sunday, which means NO TRAFFIC! Once we got on location I got William and Kaitlyn in their first outfit, to warm them up before the motorcycle got on set, since that was my main highlight for the shoot. Instantly, they were already so comfortable shooting with each other! I was amazed, because sometimes, I know it's hard for male models and female models to model with one another comfortably. Well these two had no tension between them at all, it was as if they knew each other for a long time. 

This shoot was nothing but creatives doing what they love, even the owner of the motorcycle, Jules, was throwing out some ideas that got us all excited! I was even being one of those photographers that kept screaming "YES! LOVE IT! YESSSS!" I just couldn't help myself, the shots were terrific and the natural lighting on set was perfect! 

I love when I do photo shoots like these because it's what keeps me going. It's true when they say, "Do what you love and you won't have to work another day in your life." 

Photographer/Stylist/Creative Director: Emilynn Rose

Models: William Arthur - Wilhelmina Models & Kaityln Raymond

Assistant: Gabriel Elite